The real value of an FA Cup dream AFC Rushden and Diamonds booked their place in the first round proper for the first time since re-forming with a 2-1 victory at home to former EFL side Morecambe Every non-league club dreams of a significant FA Cup run. Beyond the increased exposure, prize money and larger attendances can provide a crucial financial boost. However, staging a major tie or organising an away trip brings its own challenges, meaning that a successful run can bring costs as well as rewards. AFC Rushden & Diamonds are a key example of this. The Step 4 club from Northamptonshire were rewarded with a first round trip to League One Burton Albion after a 2-1 victory over Morecambe in the fourth qualifying round. “It was our best day since forming, bar none,” chairman Rob Usher tells The Non-League Paper . “We had 12 days to get the ground ready – it's the hardest thing I've ever done as chairman, so it was an unbelievable feeling when the final whistle ...